Tweet Your Way to Good Health

The previous post on the blog was about an app that helps people keep a watch on their calorie and nutrition intake. A smart idea backed by solid research and a dedicated team of nutrition experts.

But what is truly interesting is the manner in which the team has now taken the idea to the next level turning it into an initiative of sorts. The #TweetToTrack campaign was launched on June 2, 2015 with an aim to make health and nutrition a way of life.

Simply tweet the name of the food item along with the hashtag #TweetToTrack to @HealthifyMe and have the nutrition and calorie count sent to you almost instantly- a clever extension of a feature on the app that requires one to send a picture of the food/drink for a quick nutrition analysis by the experts.

“The motive of this campaign is to extend the power of our calorie tracker to all Indians who have access to Twitter. Even those who do not have the HealthifyMe app can now get benefit from our comprehensive Indian foods database. This is one step further in our endeavour to ‘Healthify’ India,” says Tushar Vashisht, CEO & Co-founder of HealthifyMe.

While the App currently has over 100,000 users, with the new Twitter campaign, the company can now reach out to about 22 million Twitter users in the country.

Of course, there are many apps available that help keep one’s health on track, but HealthifyMe is the world’s first and largest calorie tracker specific to the Indian diet. And considering that the nutritionists hired are associated with medical establishments such as Medanta, Apollo and Manipal hospitals, provide consultations to patients from cardiology, endocrinology and preventive health centers, and are selected on the basis of their clinical experience and elaborate case studies of patients, one can be assured that any advice or analysis will be accurate, reliable and relevant.

A product of Caeruz Ventures Pvt. Ltd., it is indeed notable that HealthifyMe is the first to launch calorie tracking via Twitter anywhere in the world, making the campaign for weight loss and fitness accessible to anyone, anywhere at any time.

Given that the health sector is growing more internet friendly with various apps and sites being launched almost every other day, everything right from locating a doctor to digital medical records is available on your fingertips. But HealthifyMe has gone a step further with its Twitter campaign, interacting actively and directly with clients on an open social media platform boosting the awareness for correct lifestyle practices, weight watching and nutrition. A true first in every way.

Dr. Vikram Venkateswaran

Management Thinker, Marketer, Healthcare Professional Communicator and Ideation exponent

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