Digital enables increase access to Healthcare

Healthcare in India today is a great opportunity for both policy makers and healthcare leaders to create a new care model, and to increase access to care for billions of Indians. But there has to be significant change in the mind set of the patients and those seeking care.

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GE Healthcare launches five.eight accelerator for Healthcare startups

GE Healthcare continues to build on the work that it has done in India. If you would recall, we had covered the launch of the portable CT Scan and the low cost infant warmer from GE Healthcare earlier. Yesterday GE Healthcare launched Five.Eight , a Healthcare accelerator for Startups in India.

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Digital health may reduce cost in the west but in India its the only way

I was reading an article from McKinsey where the authors, Thomas London and Penelope Dash, emphasize on the need for developed economies to adopt digital to reduce the cost of care while ensuring that the quality of the care reaches a level of uniformity. (more…)

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Making not so ‘Shy’ health decisions

About 18 years ago when P&G launched Whisper with Wings through a TV Ad, there was an awkward moment in our house. My mother was angry, I was embarrassed and my younger brother (around 11 years old) was supremely alert and curious. Now with two daughters of my own and a doctor husband, we don’t even react to such ads (or even more outrageous ones). My daughter, aged 5, has happily assumed that the sanitary napkin is a diaper for mummies. She also sees older people buying adult diapers with bladder control issues at our local pharmacy and has assumed this is generally the way of life.

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