Analytics is driving the next level of transformation for healthcare in India. With increase in digital adoption, organizations now have the option of using the data to run analytics and power programs for patient engagement, health education and process improvements. In Healthcare data is the new oil.
The previous post on the blog was about an app that helps people keep a watch on their calorie and nutrition intake. A smart idea backed by solid research and a dedicated team of nutrition experts.
But what is truly interesting is the manner in which the team has now taken the idea to the next level turning it into an initiative of sorts. The #TweetToTrack campaign was launched on June 2, 2015 with an aim to make health and nutrition a way of life.
How often do you check the cover of packaged food items for their nutritional value? Most people usually toss it in the shopping cart without thinking twice about what they are about to consume.
Given that Indian food is generally high on carbs and there is increasing preference for fatty junk foods, the nutritional value of a meal is not only diluted but the required daily nutrient intake too suffers leading to various lifestyle disorders such as diabetes and hypertension.