I was reading an article from McKinsey where the authors, Thomas London and Penelope Dash, emphasize on the need for developed economies to adopt digital to reduce the cost of care while ensuring that the quality of the care reaches a level of uniformity. (more…)
About 18 years ago when P&G launched Whisper with Wings through a TV Ad, there was an awkward moment in our house. My mother was angry, I was embarrassed and my younger brother (around 11 years old) was supremely alert and curious. Now with two daughters of my own and a doctor husband, we don’t even react to such ads (or even more outrageous ones). My daughter, aged 5, has happily assumed that the sanitary napkin is a diaper for mummies. She also sees older people buying adult diapers with bladder control issues at our local pharmacy and has assumed this is generally the way of life.
India has a unique opportunity to create a healthcare model that serves the 1.3 citizens. This has to be an integration of primary, secondary, tertiary care with preventive health initiatives. Also this has to involve leveraging technology, in the form of digital transformation as well as gadgets like the smart phone that are prevalent across the nation. I look at two start ups that are active in this space, Lybrate and HealthifyMe.
Do let me know on your thoughts on this model.
I’ve always been enthusiastic about the healthcare sector in India. I think we have come a long way and with digital adoption increasing, I think is beneficial both for the…
The previous post on the blog was about an app that helps people keep a watch on their calorie and nutrition intake. A smart idea backed by solid research and a dedicated team of nutrition experts.
But what is truly interesting is the manner in which the team has now taken the idea to the next level turning it into an initiative of sorts. The #TweetToTrack campaign was launched on June 2, 2015 with an aim to make health and nutrition a way of life.