Why Indian Healthcare firms should focus on Healthcare education.
One of the first projects I got involved in, after joining CSC in Chennai was a education portal for a major US based Health Insurance company. The portal was…
Hotspot profiling for health insurance segmentation
(Image Source: MSN Bankbazaar.com) Segmentation is the basis for any marketing campaign. Traditionally is it defined as dividing the market according to certain characteristics like Geographic regions or Psychographics, but…