Women are the backbone of the family as homemakers, as well as, employees in the workforce. Since they are often engaged in taking care of home and their work places, most of them ignore their routine health check-up, unless a situation warrants it. As a country we continue to turn to males in the family as the main bread winner. A survey, conducted by Apollo Munich Health Insurance in collaboration with Nielsen India Pvt. Ltd. in 19 cities found that despite a rise in health insurance claims filed by women, few women are coming forward to buy health insurance. Given the low awareness for the need of a health cover; the number of women opting for products that are tailored for them, has significantly gone down.