GE Healthcare launches infant warmer in India

India has an infant mortality rate of 42 per 1,000 live births. This has come down since 2011 when we stood at 44 infant deaths per 1,000 live births.

Almost 35 % of the 2.5 crore infants are born with either Jaundice or respiratory ailments, mostly lack of oxygen. And most of these infants end up with disability or chronic conditions because there is a lack of basic infrastructure.

A lot of this can be prevented by using a simple infant warmer. Despite the lack of sophisticated equipment a basic infant warmer can do wonders.

GE Healthcare recently launched a basic infant warmer something if priced right could help prevent infant mortality and other complications. Today almost 15,000 infant warmers are sold in the country and the requirement is far greater than that.

Now what GE Healthcare has to work on is the following

1) Work on the pricing- A made in India and made for India product would require the right price. I think the earlier version launched in 2010 was priced at $200. Now this model works without a constant supply of electricity. I think we need to bring the pricing around the $150- $ 100 mark and that would make it very attractive for many of the smaller healthcare centers in rural India.

2) Work on distribution- Again a big problem in India, distribution lines are stretched thin and I am wondering what kind of partnerships GE would need to extend their reach.

I will imagine that this product would be exported to Africa and Latin America from India and that would make a vey interesting proposition for GE and the Indian healthcare industry overall.

Great product and congratulations to the GE Healthcare team….




Dr. Vikram Venkateswaran

Management Thinker, Marketer, Healthcare Professional Communicator and Ideation exponent

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