Women in India continue to ignore their health says new study

Women are the backbone of the family as homemakers, as well as, employees in the workforce. Since they are often engaged in taking care of home and their work places, most of them ignore their routine health check-up, unless a situation warrants it. As a country we continue to turn to males in the family as the main bread winner. A survey, conducted by Apollo Munich Health Insurance in collaboration with Nielsen India Pvt. Ltd. in 19 cities found that despite a rise in health insurance claims filed by women, few women are coming forward to buy health insurance. Given the low awareness for the need of a health cover; the number of women opting for products that are tailored for them, has significantly gone down.

The Indian man rules:

The survey revealed that more than 80% of men and women polled believe that the bread earner should be the first to be insured against life and health related risks. As India continues to fight for gender parity and seeks more women friendly policies, it is unfortunate that we are unable to break mindsets when it comes to the bread earner of the family. Out of the 2,284 people surveyed, over 2,000 people feel that the man is the main bread winner in a family.

Women seen as care givers:

The survey also found that 61% Indians agreed that they skip their breakfast and compensate it with a healthier lunch – more so in bigger cities in the North and South parts of the country. Women continue to be responsible for the health and wellness of their family and as a result over 61% women said that they take care of their families’ food and nutrition and tend to include salads and fruits in meals.

It is interesting to see that despite many years of independence, on the eve of Woman’s Day, we still have women who ignore their health and still don’t focus on areas like health insurance. Despite number of working women We feel the empowerment is still missing. One can only hope the situation changes for the best and soon.

Dr. Vikram Venkateswaran

Management Thinker, Marketer, Healthcare Professional Communicator and Ideation exponent

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