Healthcare Technology

The second annual India social media dental report coming soon

Last year we had surveyed more than 100 dentists in India, mostly from the metros. Based on the responses we had released a report, that was published by the Indian Dental Association in their newsletter. We are very excited to announce that we have completed the surveys this tear as well and will be publishing our report in January 2018. In the run up to that, we thought it would be a good idea to revisit some of the findings from last year.

According to a survey report, we found that Dental practitioners are reluctant adopters of social media for professional use. While 90% of survey respondents said they used social media for personal use, only 63% indicated that they used it for professional purposes such as connecting with peers (70%), raising awareness of their practice (61%) and educating patients (51%).

With the government of India’s healthcare policy emphasizing on preventive healthcare, medical practitioners and hospitals have to find new ways to reach and educate patients to stay healthy. In this context, social media can be a game changer, especially for specialist care providers such as dental surgeons, ophthalmologists, dermatologists and ENT specialists.

The survey report, possibly the first of its kind in India, outlined possible reasons for low social media adoption as ranging from limited understanding of social media; lack of skills needed to create compelling content on social media; uncertainty around how regulatory bodies such as the Indian Dental Association perceive social media use; and absence of well-known peers using social media.

We have seen interest from dentists to use social media for professional purposes. But the rigors of running a practice means they seldom have the time to invest in familiarizing themselves with this medium.

Other salient findings of the report include the following:

  • The top social media platforms used by respondents for professional work include Twitter, LinkedIn, and Blogs (in that order)
  • 42% of respondents spent an average of one to five hours a week on social media pertaining to work. About 33% spent less than an hour a week.
  • Only 28% of respondents had a budget for investing in social media activities

According to the report, social media can be used to educate, promote, interact and advise patients. To this effect, the report also includes a section on five commonly asked questions and actionable insights to help medical practitioners build their social media presence credibly.

To download the report, please click here and learn other key findings and stay tuned for the launch of the 2018 report.


Healthcare Delivery

Dentists in India Take to Social Media

Social media continues to influence the manner in which we communicate with people, forge relationships, form opinions and respond to situations on a daily basis.  Not only is it used to maintain one’s personal social network, but platforms like Facebook and Twitter have compelled enterprises, be they large, medium or small, to take their existing and prospective consumers seriously and engage with them.

Healthcare Technology Public Health

Can social networks help us understand health behavior ? A study from Altimetrik


Of late social media data is being used in lots of meaningful ways. Though the movement started as one propagated by the youth, social media has found a permanent place in the board room of businesses and in the R & D labs of many innovation centers.


Recently I read a paper by one of the research analysts at Altimetrik, where the author Namrata Mishra discusses an algorithm that can be used to analyse the social network of a local area and give an assessment of the health standards of the region.

Healthcare Technology Public Health

Social Media helping Clinical Diagnosis in Healthcare

(Image Source:


There have always been questions on the implications of social media in Healthcare. In a paper titled ‘Transforming Healthcare through social media’ I had discussed why the Industry was adoption social networks.

Recently I read an article that reaffirmed the increasing applications of social media in Healthcare.

A group of physicians in France have been using Google + to discuss their cases. They have formed a close circle on G + and they upload cases that they want to discuss and finally arrive at a conclusion. It may be the economic conditions in Europe but using the network to clinically discuss a case supported by images and videos is really a very effective method of getting the right clinical expertise into a clinical discussion. For more on that article please visit

Similarly Physician groups in Spain have been using a Facebook group called Med & Learn to do the same. They discuss clinical case studies and also sometimes discuss cases from their daily practice. Also a bunch of Spanish USMLE aspirants have been using Facebook for their clinical case discussion. To learn more on it please visit

In the dental field I have seen increasingly cases being discussed online. I feel this is an excellent method to discuss cases, but there might be issues on security and patient confidentiality that might be barriers and have to be overcome within the boundaries of national healthcare policies.