There are two important aspects to a marketing document. The first is the content and the second is the delivery.
When it comes to prescriptions things are no different. There was the all time joke about the doctor’s handwriting, which it seems only a chemist could read. This long standing joke probably starts from medical college hostels, where the seniors make the juniors copy notes. I had to disguise my writing in order to get away from fag work when I was in the hostel at Manipal. Now this aspect is the delivery in a marketing context.
(Image Source: Pharmacy Clipart)