Why India needs something like the ALS Ice Bucket Challenge to drive health awareness ?
(Source : You Tube)
I call it the “Gangnam Style” of healthcare.
Whether on Facebook or on You Tube the one phenomenon you cant get away from is the ALS Ice Bucket Challenge.
ALS or Amyotrophic lateral sclerosis (ALS)—also referred to as motor neurone disease (MND), Charcot disease, and, in the United States, Lou Gehrig‘s disease—is a neurodegenerative disease with various causes. It is characterised by muscle spasticity, rapidly progressive weakness due to muscle atrophy, difficulty in speaking (dysarthria), swallowing (dysphagia), and breathing (dyspnea). ALS is the most common of the five motor neuron diseases. (Source Wikipedia)