Soothe your mental illness with Anxy

Mental Illness continues to develop unabated in India. A recent study by the Lancet Magazine which will be published on Thursday shows that the numbers are not encouraging for India. India and China together account for more than 38 % of the mental illness globally. Also the citizens there are among the most depressed in the world. Globally the numbers are no better. Nearly half of American adults develop a mental illness in their lifetime; depression affects 350 million people worldwide.

The biggest challenge with mental illness is the social stigma attached with it. Many who suffer from it do no seek help and have very few channels to reach out to help. But things are changing. Sometime ago I had spoken to a startup in New Delhi who are helping those who need help get access to qualified doctors.

Another initiative that I came across recently is Anxy.

Anxy is a beautifully-designed, bi-annual print magazine focused on removing the stigmas around mental health issues by unearthing a greater understanding of our inner worlds—the ones we often refuse to share. Mental health is still a subject clouded in shame and secrecy, and the founders of Anxy wanted to change that. Anxy is intended to be a creative and artful magazine filled with powerful personal narratives.

But those expecting a scientific journal or a self help magazine maybe disappointed  This isn’t your therapist’s scientific journal. This isn’t some self-help manual. And there are no tips telling you how to “fix” an issue.

“We  believe that through creative storytelling and design, we can open up the conversation and change the narrative around mental health.” Says founder Indhira Rojas ” Each issue of Anxy will use a central theme to build an original, insightful, and creative perspective through interviews with folks we admire, personal essays, reported features, visual stories, and recommendations for what to read, watch and download to round out the conversation.”

The magazine is all about deep conversations about mental health, depression, anxiety, self-care, basically all the themes that Indhira and her team care deeply about, on the Internet.

“But the truth is they fly by at such a rapid rate, and are surrounded by so much digital junk food, we often don’t have time to form thoughts about or responses to what we’re reading.” She says


So in addition to hosting discussions online, the magazine intends to create a tactile collection of conversations around these important issues that you could really sit with for months at a time.Plus being designers they believe in the power of a stunning publication that sits on your bedside table, on a bookshelf, or even in your therapist’s waiting room, for months to come.


The Kickstarter campaign launched a few weeks ago and they have reached more than 50% of the goal. The magazine could really use your help to bring this independent publication to life. They  been overwhelmed with all the encouraging emails, newsletter signups, Instagram follows, and Facebook likes that we’ve gotten — just through word of mouth. The magazine’s focus currently is on the US, I am not sure if there are plans to expand to other countries. But if you feel strongly about the topic and want to help this venture make a difference, go ahead and donate to the campaign.

Do let me know your thoughts. As always comments and suggestions are welcome.

(Images credit: Michelle Le)


Dr. Vikram Venkateswaran

Management Thinker, Marketer, Healthcare Professional Communicator and Ideation exponent

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