Why India needs something like the ALS Ice Bucket Challenge to drive health awareness ?

(Source : You Tube)

I call it the “Gangnam Style” of healthcare.

Whether on Facebook or on You Tube the one phenomenon you cant get away from is the ALS Ice Bucket Challenge.

ALS or Amyotrophic lateral sclerosis (ALS)—also referred to as motor neurone disease (MND), Charcot disease, and, in the United States, Lou Gehrig‘s disease—is a neurodegenerative disease with various causes. It is characterised by muscle spasticity, rapidly progressive weakness due to muscle atrophy, difficulty in speaking (dysarthria), swallowing (dysphagia), and breathing (dyspnea). ALS is the most common of the five motor neuron diseases. (Source Wikipedia)

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Why India needs more patient engagement and experience channels ?

Patient engagement and experience in India continues to be a back burner despite our progress in healthcare and medical facilities. If one looks at the US, Canada , Europe or Japan there are many patient engagement portals that provide information, build communities and enhance the experience of patients suffering from a certain disease as well as the patient parties that are affected.

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Philips Healthcare Launches VISIQ Portable Ultra Sound

Did you know that almost 26 million babies are born in India every year. That’s like adding a new Venezuela to our population every year. As most of the population is based in the rural areas, almost 60-70 % of these babies and their mothers would not have access to proper care before birth. This includes the ultra sound scans that those of us in the urban areas consider apart of the pregnancy monitoring healthcare system.

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