Know Your Lab: How an Online Service Seeks to Revolutionize the Indian Diagnostic Setup

 

The internet has revolutionized consumer choices like never before. Traditional retail stores have discovered the potential of online shopping. Taxis are booked through apps and food is ordered over a click of a button. One can compare products, prices and the best stores in a blink. And in Bengaluru, services such as Medyog are extending the consumer experience from everyday lifestyle choices to critical sectors such as affordable healthcare. Last week I had written about Hospital Ratings, but did you know that you can rate diagnostic labs as well ?

How often have we been advised tests to be conducted at a lab referred by the doctor, irrespective of the cost or the quality? And if left on their own, patients are hounded by questions like where do they go to conduct the test, which diagnostic center is better, how much would it cost and so on.

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India Hospital Reviews: Helping People Make the Right Healthcare Decisions

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In an age of apps, listings and instant ratings, it’s quite ironic that while we wouldn’t think twice before reaching for a Zomato to decide on the best coffee, we almost always blindly walk into a hospital without showing much concern for its credentials or past records.

With several international players entering the healthcare market in India, customers have access to world class treatment but it often comes at sky high rates, even for basic consultation. Compare this with regular nursing homes and one is plagued with issues regarding hygiene and conduct. Given that most lifestyle decisions today are based on reviews and ratings- from food and travel to even groceries and plumbing- it seems only too natural and essential to have a transparent hospital rating system accessible by anyone looking for quality healthcare in India.

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Desi Brand Diabeto needs your support as it fights Diabetes

Almost 3 years ago I met two very bright, young and enthusiastic entrepreneurs from Bombay. They had started a venture called Farasbee which had produced a Diabetes management solution called Diabeto. Srikanth Pawar and Himanshu Jain swore to get into Diabetes management due to the lack of engagement system that affected their family members.  I covered them in this blog at that time. We had worked on a case study that was paunched at a premier B school in Bangalore and they had even presented to a healthcare team at IBM.

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