For decades, people in India, are being deprived of clean and safe drinking water and this perennial problem has been increasing exponentially both in urban as well as rural parts of the country. Try and digest this statistic: nearly 60% (76 million) of people in India do not have access to safe drinking water due to rising pollutants in the existing water sources, lack of effective methods of purifying water (both at the source and household level) and poor storage infrastructure. Regular spillage of heavy industrial waste and agricultural activities into the river and groundwater has led to the influx of high amount of toxic materials into the drinking sources of water. There is not even a single Indian city which can provide clean water that can be consumed from the tap on a 24×7 basis. According to the recent statistics published by the World Bank, over 75% of the communicable diseases in India are water related. There are no concrete solutions at the central or state levels to manage water quality, and no adoption of cost-effective technologies to provide clean drinking water.
These factors have forced people to adopt methods to purify water coming out of their taps. Rising awareness about the importance of safe drinking water and increasing disposable income have led to a massive rise in the demand for water purifiers in regions of India. The water purifier market is currently around Rs. 5000 cr. and expected to see a tremendous growth at a CAGR of around 23% till 2026. The segment is highly unorganized and only a few organized players have a small market share with Eureka Forbes and Kent capturing around 55% percent of the market followed by PureIT, Livepure, and other small players.
However, most of the water purifiers in the market have one major drawback that they make the water acidic i.e. it reduces the pH of water below 7 during the purifying process, hampering the quality and the taste of the drinking water. Addressing this issue and with the aim of providing clean drinking water to the consumers all time, Havells, a leading billion-dollar electrical equipment company in India, announced its entry to this rapidly growing water-purifier market. The normal RO (reverse osmosis) process, adopted by most of the water purifiers available today to treat water, results in loss of certain important minerals leading to drop in pH of water. Havells range of water purifiers implements a double UV purification process which comprises of ‘Mineralz Fortification’ that balances the pH level of purified water and re-mineralizes it by adding 21 naturally occurring essential minerals and salts, thereby making the purified water more healthier and tastier.
Havells water-purifiers are developed keeping in mind three important aspects:
- Design Excellence: The pentagon shape and dual mounting option of the equipment make it easier to be installed in any corner with ease.
- Consumer Convenience:
(a) Transparent tank showcasing the treated water
(b) Ingress protection of tank which creates a barrier against entry of dust, bacteria and other contaminants into the water tank
(c) Quarter turn soft-touch faucet i.e. the dispenser through which the water comes out of the tank is made of brass eliminating the chance of some impurity being added if plastic is used instead
3. Technical innovation: a) Powerful 8 stage purification process maintain the pH of water and remineralizing the purified water b) Easy to use digital interface with purification process monitoring which also provides calibration of quantity if water coming out with simple touches on the screen
Havells has launched six variants into the market that are priced between Rs10,499 and Rs23,999 and also provides very consumer friendly annual maintenance plans and an efficient after-sales service mechanism. These water purifiers will be manufactured in India with which Havells plans to capture 8-10% of the market share in next four years. The company will be utilizing its strong sales and distribution channels to reach the households and the product will also be made available online in coming months.
This revolutionary product is set to occupy a very important position in the preventive and health wellness segment in India. People of all ages are getting aware of living a healthy life and are motivated to leave no stone unturned in achieving this goal for themselves and family members. This product by Havells will surely boost the water purifier market and translate into healthier life for people.
Please share your comments below if you have used this product by Havells or are interested in procuring it. Also, share the common issues that you face with the water purifiers that you are currently using. Watch this space for more on India’s alarming water crisis and how Havells plans to address this.