Social media continues to influence the manner in which we communicate with people, forge relationships, form opinions and respond to situations on a daily basis. Not only is it used to maintain one’s personal social network, but platforms like Facebook and Twitter have compelled enterprises, be they large, medium or small, to take their existing and prospective consumers seriously and engage with them.
This means that from retail to banking, travel to entertainment, transport to groceries, the digital platform has set the bar high for consumers who are demanding better products and services across all sectors. Interestingly, this new kind of consumerism has percolated to the healthcare industry as well with individuals wanting the same high standards from their care providers. It’s a welcome development for many reasons. And the newest adopter of this digital platform is the dental health industry.
Considering that India has nearly 100,000 dentists, we are probably one of the largest hubs for dental sciences in Asia. And given that most of them operate their own clinics, one might even consider them as falling under the category of a small enterprise. Therefore there is a clear opportunity for dental surgeons to leverage the power and potential of social media to reach out to their patients and other individuals. Of course, how one can utilize this medium to one’s advantage requires a little skill and some understanding of the platform.
To gain a better insight into the usage of social media among Indian dentists, the platforms and preferences, we conducted a research surveying more than 150 dentists mostly from the metros. We also polled them on their need for professional education to leverage social media better.
The responses were quite revealing and the analysis threw up the most interesting results. As it turns out, almost 90% of the dentists used social media for their personal use. But interestingly enough, more than 65% of those surveyed made use of it for their work as well.
Naturally, as a team we were very excited by the findings. The report would be out early next year and please let us know by leaving a comment on the Healthcare in India Facebook page if you want to receive a complimentary copy of the report.
We would also encourage you to read the report and share it with your colleagues as well. It will go a long way in keeping other professionals from the medical and dental healthcare industries informed about how best they can use social media for their work.
We look forward to your feedback and hope to work with you in taking social media adoption to the next level in the country.
Dr Vikram Venkateswaran
Dr Mayur Davda