(Image source: Benzinga.com) Way back when I was in B school the burning question in the Indian pharmaceutical industry was the expiring patents of the global pharmaceutical companies. The top among the list was Lipitor the cholesterol lowering drug that was fuelling most of Pfizer’s revenues. Lipitor was the first drug to exceed $10 billion […]


Way back when I was in B school the burning question in the Indian pharmaceutical industry was the expiring patents of the global pharmaceutical companies. The top among the list was Lipitor the anti hypertensive drug that was fuelling most of Pfizer’s revenues. Lipitor was the first drug to exceed $10 billion a year in […]


(Image source: Cigna.com) Healthcare Insurance sector in India is set for exciting times with the proposed entry of US based Healthcare giant Cigna. Cigna based in Bloomfield Connecticut has revenues of close to $19 billion globally. To enter India Cigna has formed a joint venture with India based TTK Healthcare which was founded in the […]


(Image Source: Emory.edu)   There have always been questions on the implications of social media in Healthcare. In a paper titled ‘Transforming Healthcare through social media’ I had discussed why the Industry was adoption social networks. http://www.ehealthnews.eu/images/stories/pdf/impact_of_social_media_in_healthcare.pdf Recently I read an article that reaffirmed the increasing applications of social media in Healthcare. A group of […]

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