Recently I did some assessment on where I was spending my monthly salary. I was intrigued to find out that I spent Rs 18 a day on my DTH connection. And I hardly watch an hour or two of TV a month. I also spent Rs 20 a day on my office canteen for Tea […]


  In continuation to the previous post that talked about how India based organizations are making their mark in the medical technology field, here are few of the medical technology Indian companies that are funded by venture capitalists and whose products are gaining widespread application in emerging countries such as India and also knocking on […]


(Source: Venture Intelligence) At the ICU of one of the largest hospital in Victoria, Australia a robot helps the oncologist treat cancer by precisely inserting a needle in the affected area to burn and freeze the patient’s tumor, a technique better known as ablation. The robot had a strip under his right arm mentioning “Made […]


when we talk of tele-medicine the first thing that comes to our mind is helplines. Like the 104 helpline that has been running in Assam and Andhra Pradesh.  The success of the 104 helpline has led to it being set up in Karnataka as well. But Tele-Medicine is more than just helplines. It is the […]


(Image Source: MSN Bankbazaar.com) Segmentation is the basis for any marketing campaign. Traditionally is it defined as dividing the market according to certain characteristics like Geographic regions or Psychographics, but customer segmentation should be based on benefit.   Currently clustering is a key tool that being but to do segmentation based on benefits. Customer segmentation […]


  (Source: www.itunes.com/appstore) Mobile applications have been used for a variety of reasons. from buying movie tickets to reading news and to listen to music. But researchers in Mayo clinic have come up with an application for Apple devices to reduce anxiety. The application named “Anxiety Coach” is based on cognitive behavioral therapy, which is considered the best […]


Diabetes today affects more than 350 million people across the globe. And the numbers are growing daily. It is a condition in which the insulin producing capacity of the body is severely reduced and this results in uncontrolled blood sugar. This can, in chronic conditions, lead to delayed healing of wounds, failure of eye sight, […]


Technology has lifted the levels of healthcare across the globe. Now days sophisticated technology like endoscopy and robotics have helped surgeons perform non-    invasive procedures and improve the prognosis of the patients. While high end technology has helped   medicine, low end technology has revolutionized the public health infrastructure and preventive care   in […]