(Source: Venture Intelligence) At the ICU of one of the largest hospital in Victoria, Australia a robot helps the oncologist treat cancer by precisely inserting a needle in the affected area to burn and freeze the patient’s tumor, a technique better known as ablation. The robot had a strip under his right arm mentioning “Made […]


when we talk of tele-medicine the first thing that comes to our mind is helplines. Like the 104 helpline that has been running in Assam and Andhra Pradesh.  The success of the 104 helpline has led to it being set up in Karnataka as well. But Tele-Medicine is more than just helplines. It is the […]


(Image Source: MSN Bankbazaar.com) Segmentation is the basis for any marketing campaign. Traditionally is it defined as dividing the market according to certain characteristics like Geographic regions or Psychographics, but customer segmentation should be based on benefit.   Currently clustering is a key tool that being but to do segmentation based on benefits. Customer segmentation […]


  (Source: www.itunes.com/appstore) Mobile applications have been used for a variety of reasons. from buying movie tickets to reading news and to listen to music. But researchers in Mayo clinic have come up with an application for Apple devices to reduce anxiety. The application named “Anxiety Coach” is based on cognitive behavioral therapy, which is considered the best […]


Diabetes today affects more than 350 million people across the globe. And the numbers are growing daily. It is a condition in which the insulin producing capacity of the body is severely reduced and this results in uncontrolled blood sugar. This can, in chronic conditions, lead to delayed healing of wounds, failure of eye sight, […]


Technology has lifted the levels of healthcare across the globe. Now days sophisticated technology like endoscopy and robotics have helped surgeons perform non-    invasive procedures and improve the prognosis of the patients. While high end technology has helped   medicine, low end technology has revolutionized the public health infrastructure and preventive care   in […]


What does a successful ehealth initiative require? Sophisticated Technology, armies of technical experts and senior doctors all working in tandem right? No wrong, if you follow the example set by the Gujrat government, all it needs is a mobile phone and a trained health worker. Surprised ? But it is actually true the E Mamta […]


Cloud computing continues to be a transformational force in the Industry. Healthcare is no different. The key attributes that help organisations leverage the advantages of the cloud are true for Healthcare as well. A good example is how the Business process as a service (BpaaS ) can help the health insurance firms. For healthcare payers, […]


(Image Source: Emory.edu)   There have always been questions on the implications of social media in Healthcare. In a paper titled ‘Transforming Healthcare through social media’ I had discussed why the Industry was adoption social networks. http://www.ehealthnews.eu/images/stories/pdf/impact_of_social_media_in_healthcare.pdf Recently I read an article that reaffirmed the increasing applications of social media in Healthcare. A group of […]