India has more than 37 Million visually impaired citizens. Almost 50 % of them have this condition due to cataract and refractive visual impairment. This segment has often been ignored by most products and they do depend on others for their daily needs. But now thanks to Intex the visually impaired can communicate on their own. Intex […]


  As sports gains momentum in the country, so does the specter of sports injuries. According to latest figures, the sports injuries in India are rising. Last year India reported almost 4 Million plus sports injuries. The exact figures according to the Right Diagnosis website, an online medical health information provider, is 4,082,164. The site […]


Have you ever wondered that when they show commercials of happy couples or happy families, they are usually shot in the wild, mostly near a water fall or in the jungle. My mind goes back to the Lyril advertisement of yesteryear’s. For those born in the 90’s, please look at this picture below. Most of […]


One of the biggest costs when it comes to healthcare in India is critical care. This is the care delivered to patients in the ICU (Intensive Care Unit). Often after a critical episode like a heart attack the patients need to be monitored for some time and thus are based in an ICU. The daily […]


Recently I did some assessment on where I was spending my monthly salary. I was intrigued to find out that I spent Rs 18 a day on my DTH connection. And I hardly watch an hour or two of TV a month. I also spent Rs 20 a day on my office canteen for Tea […]


  In continuation to the previous post that talked about how India based organizations are making their mark in the medical technology field, here are few of the medical technology Indian companies that are funded by venture capitalists and whose products are gaining widespread application in emerging countries such as India and also knocking on […]


(Source: Venture Intelligence) At the ICU of one of the largest hospital in Victoria, Australia a robot helps the oncologist treat cancer by precisely inserting a needle in the affected area to burn and freeze the patient’s tumor, a technique better known as ablation. The robot had a strip under his right arm mentioning “Made […]


when we talk of tele-medicine the first thing that comes to our mind is helplines. Like the 104 helpline that has been running in Assam and Andhra Pradesh.  The success of the 104 helpline has led to it being set up in Karnataka as well. But Tele-Medicine is more than just helplines. It is the […]


(Image Source: MSN Bankbazaar.com) Segmentation is the basis for any marketing campaign. Traditionally is it defined as dividing the market according to certain characteristics like Geographic regions or Psychographics, but customer segmentation should be based on benefit.   Currently clustering is a key tool that being but to do segmentation based on benefits. Customer segmentation […]