The current diabetic epidemic in India is not a new one. Sharp decline in physical activity followed by increase stress is a creating an environment where diabetes is growing at 22 % an annum. Currently according to conservative estimates we have 61 million diabetics. The focus of most pharmaceutical companies in India has been education and screening. […]


India may have many challenges on the Healthcare front but one cannot deny the new initiatives being taken by state governments to improve the standards. Earlier this year I wrote about E Mamta the initiative from the government of Gujrat to reduce mortality rates among mothers and infants. This week the government of Karnataka is launching the […]


(Image Source: MSN Bankbazaar.com) Segmentation is the basis for any marketing campaign. Traditionally is it defined as dividing the market according to certain characteristics like Geographic regions or Psychographics, but customer segmentation should be based on benefit.   Currently clustering is a key tool that being but to do segmentation based on benefits. Customer segmentation […]


(Image Source:Indianeducation.com) Most of you after reading the headline would be wondering if this is some kind of joke. After all media has been circulating the fact that India is currently 600,000 doctors short. Not only doctors, India is short of nurses as well. The figure for that shortfall is in the thousands as well. […]


(Source: http://kshsrc.org) Last week there was a flurry of announcements from the Union government on measures to improve the state of Healthcare in India. One among them was the first step towards a Universal Healthcare model in India. If the Union government is to be believed, soon Government run hospitals will stop charging for primary healthcare treatments like consultations, basic medical tests and […]


  (Source: www.itunes.com/appstore) Mobile applications have been used for a variety of reasons. from buying movie tickets to reading news and to listen to music. But researchers in Mayo clinic have come up with an application for Apple devices to reduce anxiety. The application named “Anxiety Coach” is based on cognitive behavioral therapy, which is considered the best […]


Diabetes today affects more than 350 million people across the globe. And the numbers are growing daily. It is a condition in which the insulin producing capacity of the body is severely reduced and this results in uncontrolled blood sugar. This can, in chronic conditions, lead to delayed healing of wounds, failure of eye sight, […]


Though the role of Pharmaceutical companies in public health is very significant, it has often not been covered very extensively. One good example is the work done by Cipla in Africa to counter AIDS. Similarly Sanofi does extensive work in India to eradicate pneumonia and Novo Nordisk has been active in the diabetic’s space. Many […]


(Image Source: Forbes.com) Public Health programs often ignore a very critical factor that affects the health of many. That factor is the weather. Since time immemorial, weather has affected the general population. It is not uncommon to see certain diseases make their appearance during the turn of weather. A good example in India is the […]