India may have many challenges on the Healthcare front but one cannot deny the new initiatives being taken by state governments to improve the standards. Earlier this year I wrote about E Mamta the initiative from the government of Gujrat to reduce mortality rates among mothers and infants. This week the government of Karnataka is launching the […]


(Image Source: MSN Bankbazaar.com) Segmentation is the basis for any marketing campaign. Traditionally is it defined as dividing the market according to certain characteristics like Geographic regions or Psychographics, but customer segmentation should be based on benefit.   Currently clustering is a key tool that being but to do segmentation based on benefits. Customer segmentation […]


  When was the last time you visited a hospital? Maybe it was to visit a relative or get some tests done. maybe you required medical attention? But during your visit, did you rate the hospital ? I mean did you give feedback to the management or an independent body on the services offered by […]